Empowering value co-creation in the digital age
- Sergio Barile
- Clara Bassano
- et al.
- 2021
- JBIM
Publications
4 results for Clara Bassano
Storytelling about places: Tourism marketing in the digital age
- Clara Bassano
- Sergio Barile
- et al.
- 2019
- Cities
Managing value co-creation in consumer service systems within smart retail settings
- Clara Bassano
- Paolo Piciocchi
- et al.
- 2018
- J. Retail. Consum. Serv.
Learning the Models of Customer Behavior: From Television Advertising to Online Marketing
- Clara Bassano
- Matteo Gaeta
- et al.
- 2017
- IJEC