Customer Equity and Lifetime Management (CELM) finnair case study
- Giuliano Tirenni
- Abderrahim Labbi
- et al.
- 2007
- Marketing Science
Paper
Publications
3 results for Giuliano Tirenni
Efficient allocation of marketing resources using dynamic programming
- Giuliano Tirenni
- Abderrahim Labbi
- et al.
- 2005
- SDM 2005
Conference paperFrom business process model to consistent implementation: A case for formal verification methods
- Jana Koehler
- Giuliano Tirenni
- et al.
- 2002
- EDOC 2002
Conference paper