Surfacing time-critical insights from social media

We propose to demonstrate an end-to-end framework for leveraging time-sensitive and critical social media information for businesses. More specifically, we focus on identifying, structuring, integrating, and exposing timely insights that are essential to marketing services and monitoring reputation over social media. Our system includes components for information extraction from text, entity resolution and integration, analytics, and a user interface. © 2012 ACM.