Less clicking, more watching: An option for entertainment on the web?

How can entertainment be provided on the web? Contrary to the common wisdom that sees the web as an inherently interactive medium, this experimental study has found evidence that people may want watehable entertaining experiences on the web, i.e., "less clicking, more watching." This hypothesis was tested in two prototypes of documentary-style streaming web narratives, yielding preliminary evidence that entertainment on the web can be less interactive than currently thought. Copyright © 2012 ACM, Inc.