Designing social commerce experience in 3D virtual world

Experience during e-Commerce activities will greatly influence people's buying behavior. In this paper, the key points of doing commerce over 3D virtual world are studied, a systematic method of designing e-commerce experience in 3D virtual world is designed which is named C2V (Commerce to Virtual Worlds). A commerce scenario is decomposed into roles and scenes, and then captured by Performative Structure graph. The Performative Structure graph is then transformed into rectangular dualization layout through Rectangular Dualization algorithm. By using a real use case (1st World Youth Olympic Game to be hosted by Singapore) to apply the designed method, the feasibility of our new method is proved. © 2009 IEEE.